At the MobileHCI conference this year, I talked about my research into subliminal priming as a potential vehicle for behaviour change. Subliminal priming is where you show someone a piece of information (the prime) that affects later judgements or actions despite them not being able to tell you what the information was.
I recently gave a talk at CHI, the big HCI conference that explored how advertisers are targeting our subconscious, and what technology can do about it. It was partly inspired by some (old!) science fiction: Walden 2, a utopian science fiction book by the psychologist B F Skinner written in 1945, and Huxley’s Brave New World Revisited from 1958, reflecting on the real-world developments that echoed his dystopian classic written in 1931.
On Saturday, I gave a talk at the University of Birmingham Women in Tech conference, based on 3 key quotes. Any sufficiently advanced technology is indistinguishable from magic Arthur C. Clarke If it weren’t for the people, the god-damn people … always getting tangled up in the machinery. If it weren’t for them, the world would be an engineer’s paradise. Kurt Vonnegut, Player Piano I have in me both north and south polarities; … the deepest Analysis, with brilliant Imagination forever playing on the surface of those grave & fathomless depths. Ada Lovelace, 1844 (Letter to Michael Faraday)